Jeollanamdo Europe Office

Representative Office of Jeollanamdo Provincial Government of South Korea

Tag: Koreanculture

Suncheon Drama Filming Site Hosts Special Pet-Friendly Seollal Festival

Posted by on in 2026, Events, TourismLeave a comment

Traditional games, retro 70s-80s performances, and companion animal experiences create comprehensive family holiday celebration

A city representative stated: “For this Seollal holiday, we have prepared a festival space where not only parents and children but even companion animals can enjoy together. We hope visitors will spend a warm and happy holiday at the drama filming site, as if traveling back in time.”

The city of Suncheon is launching an innovative five-day Seollal holiday program at the historic Suncheon Drama Filming Site from February 14-18, 2026. The event represents a groundbreaking approach to Korean traditional celebrations by specifically accommodating families traveling with their pets alongside classic holiday activities.

Revolutionary “Petfam” Programming

The festival significantly expands programming for the growing “petfam” demographic – families who consider their companion animals full family members. Unique offerings include:

Retro Partner Experiences: Visitors can dress in matching vintage school uniforms with their dogs and explore the authentically recreated 1960s-80s alleyways together.

Creative Workshops: A dedicated DIY zone allows participants to craft custom accessories for their pets.

Professional Photography: Social media event participants receive professional black-and-white photo sessions in nostalgic styling, plus specialized “pet welcome kits.”

Cultural Programming: Nostalgia Meets Tradition

The historic Sunyang Theater will host performances throughout the holiday period, featuring:

  • Musical theater troupes performing in the nostalgic “7080” style (1970s-80s era)
  • Live emotional band concerts that evoke memories of Korea’s rapid modernization period

Multigenerational Activities

Traditional Korean games will operate continuously throughout the filming site:

  • Giant Yutnori (traditional Korean board game in oversized format)
  • Gonggi (Korean jackstones) and rubber band jumping games
  • Winter sledding experience utilizing the slopes of the recreated “Daldongne” (hillside shantytown area)

These activities are designed to offer nostalgic memories for parents while providing new entertainment for children.

Culinary Time Travel

A nostalgic food market will feature classic Korean snacks from past decades:

  • Eomuk (fish cakes) and roasted sweet potatoes
  • Dalgona (honeycomb candy) and jjondeuki (traditional chewy sweets)

The market aims to engage all five senses and complete the immersive historical experience.

South Jeolla Province and Mokpo Port Join Forces to Develop Industry, Energy, and Tourism Complex Port

Posted by on in 2025, Renewable Energy, TourismLeave a comment

South Jeolla Province convened a meeting on the 14th of November with relevant organizations to discuss strategies for transforming Mokpo Port into a multifunctional hub that integrates industry, energy, and tourism. Participants reviewed development plans aimed at strengthening the port’s role as a key support base for industrial growth across the southwestern region.

Development strategies:

  • Reestablishing the functions of Mokpo Port and expanding the wharf
  • Establishing a hub port to support the offshore wind power industry
  • Regenerating the port and linking it with tourism and the city
  • Renewing old wharfs
  • Strategies to respond to preliminary feasibility studies

Direction for advancing Key Development Projects:

  • The development of dedicated and shared offshore wind power wharves in the Hwawon Industrial Complex
  • The expansion of Mokpo New Port’s support wharf and hinterland complex
  • The inner harbor regeneration project and passenger wharf expansion
  • The development of a comprehensive Mokpo Port development plan and feasibility study

Through these initiatives, the province seeks to transform Mokpo Port into a multifunctional hub that integrates automotive, steel, general cargo, recycling, and tourism functions, while strengthening Jeollanam-do’s maritime competitiveness as a key industrial and energy center for the southwestern region.

Goheung County Honors Legacy of Sorok Island’s “Angels” During Visit to Austria

Posted by on in 2025, Education, Jeollanamdo & EuropeLeave a comment

Goheung-gun, Jeollanam-do, paid tribute to the lifelong dedication of Marianne Stoeger and the late Margaret Pissarek – widely known as the “Angels of Sorok Island” – during an official visit to Austria on the 13th of November.

The delegation met with Marianne’s family, as well as representatives of the Austrian Catholic Women’s Association, which had provided financial support for the nurses’ volunteer work decades earlier.

Marianne and Margaret, both trained nurses, devoted themselves to caring for patients on Sorok Island beginning in 1962, providing compassion and medical service for more than 40 years before returning to Austria in 2005. Margaret passed away in 2023, while Marianne continues to reside in her home country.

The county, which named them honorary citizens in 2016 and provides a monthly pension, is also promoting their legacy through initiatives such as the Marianne and Margaret Sharing Training Center and youth volunteer programs.

South Jeolla Province Opens Permanent Agricultural, Marine, and Food Sales Center in Berlin, Germany

Posted by on in 2025, Agriculture, Events, Export, Jeollanamdo & Europe, The Kitchen of KoreaLeave a comment

South Jeolla Province has strengthened its foothold in the European market by opening a permanent sales center for agricultural and marine products inside Momogoo Mart in Berlin. The store, which opened on the 13th of November, marks the first offline retail location of Momogo – a fast-growing food-tech startup known for operating one of Germany’s leading online platforms for Asian food products.

The dedicated sales space features more than 100 premium items from over 40 Jeonnam companies, including Wando seaweed, Boseong green tea, Goheung citron tea, Naju pear beverages, and Gurye wild vegetables. It also offers trendy products such as pouch drinks and konjac jelly, which are gaining popularity among younger German consumers.

Momogo’s CEO highlighted the growing influence of younger demographics in shaping food trends, stating, “With consumers in their 20s and 30s driving K-food demand, the next five to ten years will be a peak growth period.” He emphasized the company’s commitment to expanding the presence of Jeollanam-do’s high-quality agricultural and marine products across Europe through combined online and offline strategies.

Goheung County is exploring the German market for local agricultural and marine products

Posted by on in 2025, Agriculture, Events, Export, Jeollanamdo & EuropeLeave a comment

Goheung County announced on the 12th of November that it has signed a $5 million export agreement with Momogo, an Asian food ingredient distribution company based in Berlin, marking a major step in expanding overseas markets for its premium agricultural and marine products.

The partnership signals the start of full-scale market development in Germany, where Goheung aims to introduce regional specialties to a broader European audience.

Momogo, known for distributing Asian food ingredients and meal kits through multiple consumer-friendly brands, will gradually bring Goheung’s high-quality products- such as yuzu, seasoned laver, dried vegetables, and rice – to German consumers.

Under the agreement, Goheung County will support the establishment of a stable supply system, while the Eden Food Agricultural Cooperative will manage quality control and shipments, including key products like yuzu beverages.

Momogo will handle distribution and promotional activities in Germany, working to strengthen awareness and expand sales of Goheung’s signature goods.

Estonia and Greece Sign Participation Agreements for Yeosu Island Expo, 18 Countries Confirmed

Posted by on in 2025, Education, Events, Jeollanamdo & Europe, TourismLeave a comment

The Organizing Committee for the 2026 Yeosu World Expo has strengthened its global network by signing official participation agreements (MOUs) with the Estonian city of Hiiuma and the Ionian region of Greece, both of which had previously expressed their intention to participate in writing.

With these additions, a total of 18 countries and organizations – including France, Greece, Estonia, Madagascar, Peru, Kenya, and the WHO Asia-Pacific Centre for Environment and Health – have confirmed their involvement in the event.

The newly participating countries agreed to work closely with the organizing committee on key areas such as promotional activities, exhibition hall operations, scheduling of national days, and the dispatch of official delegations to ensure the successful hosting of the 2026 Expo.

South Jeolla Promotes 2025 International Agricultural Expo at Korea’s Largest Agri-Machinery Fair

Posted by on in 2024, Agriculture, AllgemeinLeave a comment

The South Jeolla International Agricultural Expo Foundation is promoting the 2025 International Agricultural Expo at Korea’s largest agri-machinery fair, the “Korea International Agri-Machinery Expo,” held in Daegu from October 30 to November 2. This large-scale event brings together the latest agricultural machinery and technology from 25 countries, with 429 companies exhibiting in 11 pavilions.

At the expo, South Jeolla’s representatives will conduct targeted marketing, engaging directly with companies and institutions to encourage participation in the 2025 event. They will also gather valuable feedback through interactive surveys with agricultural experts and industry professionals, which will inform the planning and execution of the 2025 Expo.

Kim Haeng-ran, CEO of the International Agricultural Expo Foundation, emphasized that the feedback collected will contribute significantly to the success of the 2025 Expo, scheduled to be held in October 2025 under the theme “Agricultural Innovation with AI: Nurturing Life with K-Agriculture” at the South Jeolla Agricultural Research Institute.

Quelle: https://www.jldnews.co.kr/news/articleView.html?idxno=186918

Korean Week in Dijon

Posted by on in 2024, Allgemein, EventsLeave a comment

From May 8th to 12th, the Jeollanamdo Europe Office participated in Korean Week, which took place in Dijon, France. This exceptional event attracted people from various regions and provided a wonderful opportunity to learn more about Korean culture. Visitors had the chance to purchase souvenirs, try on traditional Korean clothing, the Hanbok, and take photos in this beautiful attire.

A special highlight of the festival was the diverse workshops. Participants could learn how to prepare kimbap and kimchi themselves, paint traditional Korean masks, and, of course, a K-Pop cover dance workshop was a must.

The focus of the festival was on Korean food. The ingredients were sourced from Jeollanamdo, a region renowned for its high-quality produce. Outside of the workshops, visitors also had numerous opportunities to sample and purchase various Korean delicacies.

The Korean Festival in Dijon was a great success and offered visitors an impressive and unforgettable experience. It helped to bring Korea’s cultural and culinary treasures to a wider audience.

Jeollanamdo Tourism Event in Berlin

Posted by on in 2024, Allgemein, TourismLeave a comment

On April 25, 2024, a tourism event took place at the Maritim proArte Hotel in Berlin, co-organized by the Jeollanamdo Europe Office. The event was attended by Governor Kim Yung-Rok of the Jeollanamdo Province and his delegation.

The program commenced with a speech by Governor Kim Yung-Rok, introducing the province of Jeollanamdo. The magnificent aspects of the province were highlighted through a video presentation, showcasing its picturesque landscapes and cultural treasures. The director of the Jeollanamdo Europe Office, Dr. Ki-Cheol (Peter) Kim held a short presentation about Jeollanamdo and some interesting information concerning Jeollanamdo Tourism. EasyCookAsia, a partner of Jeollanamdo, that developed the Jeonnam Travel Food Box together with Jeollanamdo. The Jeollanam-do Global SNS Supporters also took part in the event and took part in a ceremony on stage. A small cultural program included traditional Korean songs as well as modern K-pop dances. Everything concluded with a shared dinner, providing guests with the opportunity to engage in conversations among themselves and with the Governor.

The tourism event was not only an opportunity to discover the beauty and diversity of Jeollanamdo, but also a forum for intercultural exchange and cooperation.

Jeollanamdo at the Museumsuferfest 2023

Posted by on in 2023, Allgemein, TourismLeave a comment

Jeollanamdo organized this year’s Museumsuferfest from August 25 to August 27 together with the Consulate General and the Korean Tourism Organization to celebrate 140 years of diplomatic relations between Germany and Korea. The Museumsuferfest is a cultural festival that shows the beauty of different cultures and invites the visitors to indulge in different kinds of foods and cultural programs. In the Korea area, people could enjoy various Korean foods and a program completely focused on Korean culture.

There were several food stalls with delicious Korean food and culture booths as well. Jeolllanamdo had its own booths. One of those booths invited people to take part in giveaways, get some information about the region and take some tourism material with them to plan their trip to Jeollanamdo. In the other two booths, the visitors were able to buy and try different foods from Jeollanamdo. They were operated by Kreassive, whose products you can find on the Amazon store “The Kitchen of Korea” and Panasia whos eproducts you can find online and at the K-Shop in Bad Homburg.

The South Korea area also had a stage with various performances from Germany and Korea, that the visitors could enjoy during the three days of the festival. The opening ceremony of the Museumsuferfest was held on that stage with the consul general Kyungsok Koh, the vice governor of Jeollanamdo Park Chang hwan, Elke Voitl, who works for the Department of Social Affairs and Health of the City of Frankfurt and Thomas Feda, Managing Director of Tourismus+Congress GmbH Frankfurt am Main. Dancers from Jeollanamdo and the Kukkiwon Taekwondo team made sure to leave a lasting impression on the visitors during the opening ceremony. Our Jeollanamdo Global SNS Supporters were introduced on stage as well and they received their letter of appointment.

The stage was filled with the passion of the performers showing off their Taekwondo, dancing and music skills. People could listen to a Jazz band, Kpop dance teams and traditional Korean dance groups entertained the visitors and a Jeollanamdo Kimchi workshop showed the visitors how Jeollanamdo Kimchi is made and how it tastes.

The whole festival was closed with beautiful fireworks that also used two Korean songs to focus on the host country South Korea. The Musuemsuferfest this year was visited by about 1,2 million visitors from all over the world.

Launching the Jeollanamdo Travel Cook Box

Posted by on in 2023, Allgemein, The Kitchen of KoreaLeave a comment

At the end of 2022 the Jeollanamdo Travel Cook box has been launched by EasyCookAsia and the Jeollanamdo Europe Office.

EasyCookAsia is a startup company from Berlin that creates Asian cook boxes to introduce Asian culture and food to everyone. The company thinks that food builds cultural bridges and that it connects people with other cultures. EasyCookAsia is committed to combine food and culture in one box to open doors to other countries. Customers can travel to different countries from home by getting the holiday feeling while cooking and eating dishes from various Asian countries.

The Jeollanamdo Travel Cook Box was created to introduce Jeollanamdo and its food to people. It contains a culture guide in German, snacks and drinks from Jeollanamdo and two recipe boxes with vegan recipes that can be cooked easily. The culture guide introduces various foods and the places in Jeollanamdo they are linked to. EasyCookAsia and Jeollanamdo see the box as a great opportunity to promote Jeollanamdo tourism and expand the Jeollanamdo food export as well.

Cook Box
Boseong Green Tea
Seaweed Noodles
Seaweed Snack
Culture Guide

Jeollanamdo´s Shop-in-Shop in Bad Homburg

Posted by on in 2022, AllgemeinLeave a comment

On October 18th, the Jeollanamdo Europe Office opened their second shop-in-shop at the K-Shop in Bad Homburg near Frankfurt in Germany. Several high-ranking representatives of Korean companies officially opened the shop-in-shop that offers many different kinds of snacks, cooking ingredients or tea from Jeollanamdo.

Visitors will especially find many different seaweed products in the “Jeollanamdo corner” since the province Jeollanamdo is very well known for its seaweed. They can also look forward to finding Boseong Green Tea, rice from Jeollanamdo, seaweed noodles and sweet rice snacks.

The K-Shop was opened by Panasia, one of Europe’s biggest Asian food product importers. Panasia has several offline markets around Europe, including Germany and Austria, and is the first offline partner of Jeollanamdo Europe.

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Jeollanamdo Europe at the K – Food Fair in Paris

Posted by on in 2022, AllgemeinLeave a comment

On July 8 and 9 it was the fourth time for the K – Food Fair to be held in Paris. This year the B2B meeting event, organized by the Korea Agro-Fisheries and Food Trade Corp. (aT Center), was held at the Carrousel du Louvre in Paris and not just business people found their way to the festival.

Different Korean brands got the chance to show their variety in products, get in touch with other businesses and promote their products to all the visitors passing by.

The visitors did not only walk around the variety of booths but could also indulge in Korean food at the food stalls, enjoy cooking classes, colorful stage events filled with Taekwondo and K – Pop Dance Cover Performances and could play traditional Korean games. One of the booths that people could visit was the “Jeollanamdo – The Kitchen of Korea” booth. Jeollanamdo promoted various products from local producers and informed the visitors about the brand “The Kitchen of Korea” by introducing the brand to visitors and giving away food samples for free.