Jeollanamdo Europe Office

Representative Office of Jeollanamdo Provincial Government of South Korea

Category: Export

South Jeolla Province Opens Permanent Agricultural, Marine, and Food Sales Center in Berlin, Germany

Posted by on in 2025, Agriculture, Events, Export, Jeollanamdo & Europe, The Kitchen of KoreaLeave a comment

South Jeolla Province has strengthened its foothold in the European market by opening a permanent sales center for agricultural and marine products inside Momogoo Mart in Berlin. The store, which opened on the 13th of November, marks the first offline retail location of Momogo – a fast-growing food-tech startup known for operating one of Germany’s leading online platforms for Asian food products.

The dedicated sales space features more than 100 premium items from over 40 Jeonnam companies, including Wando seaweed, Boseong green tea, Goheung citron tea, Naju pear beverages, and Gurye wild vegetables. It also offers trendy products such as pouch drinks and konjac jelly, which are gaining popularity among younger German consumers.

Momogo’s CEO highlighted the growing influence of younger demographics in shaping food trends, stating, “With consumers in their 20s and 30s driving K-food demand, the next five to ten years will be a peak growth period.” He emphasized the company’s commitment to expanding the presence of Jeollanam-do’s high-quality agricultural and marine products across Europe through combined online and offline strategies.

Goheung County is exploring the German market for local agricultural and marine products

Posted by on in 2025, Agriculture, Events, Export, Jeollanamdo & EuropeLeave a comment

Goheung County announced on the 12th of November that it has signed a $5 million export agreement with Momogo, an Asian food ingredient distribution company based in Berlin, marking a major step in expanding overseas markets for its premium agricultural and marine products.

The partnership signals the start of full-scale market development in Germany, where Goheung aims to introduce regional specialties to a broader European audience.

Momogo, known for distributing Asian food ingredients and meal kits through multiple consumer-friendly brands, will gradually bring Goheung’s high-quality products- such as yuzu, seasoned laver, dried vegetables, and rice – to German consumers.

Under the agreement, Goheung County will support the establishment of a stable supply system, while the Eden Food Agricultural Cooperative will manage quality control and shipments, including key products like yuzu beverages.

Momogo will handle distribution and promotional activities in Germany, working to strengthen awareness and expand sales of Goheung’s signature goods.

The Kitchen of Korea gaining popularity in the US online-market

Posted by on in 2021, Agriculture, Export, The Kitchen of KoreaLeave a comment

Jeollanamdo’s Amazon Brand Store The Kitchen of Korea has established itself as a popular online store in the US online market. On April 19 the local government announced during an export ceremony that it has already sent its 10th container within 9 month, marking another mile stone since the opening of the specialty brand store The Kitchen of Korea on Amazon US.

The latest container contains 29 agricultural and fishery products from 14 companies from all over Jeollanamdo. In the Jeollanamdo Brand Store red pepper paste, organic shiitake, plum, pear, and citron juice, along with seaweed, abalone and seafood snacks are gaining huge popularity. 

Along with those popular products five new products are shipped for the first time to be newly introduced to the U.S. market, after reviewing the marketability and competitiveness of the products.

As popularity of the brand store The Kitchen of Korea is continuously rising in the US, Jeollanamdo is also focusing on other regions to open similar brand stores, firstly in the European Union.

The Kitchen of Korea

Jeollanamdo is also planing to open Amazon brand stores in the EU by mid 2021. A list of available products and further information on The Kitchen of Korea can be found here.

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Moreover, the provincial government is eager to expand its product range in the online market, to establish The Kitchen of Korea further as a distinguished K-FOOD market with high quality organic products. The government keeps looking for more local companies that are willing to export their products to make a wide range of Jeollanamdo’s products available throughout the world.

“If local companies meet Amazon’s food export and sales standards, there will be more opportunities to export them to the U.S. as well as other countries,” said Lee Sang-jin, international cooperation official of Jeollanamdo Provincial Government. “We plan to continue to find small, competitive agricultural and fishery companies and expand their presence on Amazon.”