Jeollanamdo Europe Office

Representative Office of Jeollanamdo Provincial Government of South Korea

Category: The Kitchen of Korea

Jeollanamdo Food Ambassador Program

Posted by on in 2021, Jeollanamdo & Europe, The Kitchen of KoreaLeave a comment
  • Who we are
    • We are the Jeollanamdo Europe Office, we are the representative  office of the Jeollanamdo Provincial Government of South Korea in Frankfurt, Germany. Our mission is to promote various food products from Jeollanamdo in Europe. To give you the chance to try some of the best and most delicious food products Jeollanamdo has to offer, we are launching the Jeollanamdo Food Ambassador Program 2021 in Europe.
  • The program
    • We are looking for a maximum of 50 people from across Europe, preferably from various countries, to promote the wide variety of food products from Jeollanamdo. The duration of the program is 3 months.
    • You will receive 3 boxes, one each month from October till December 2021. Each box will contain a few food products from Jeollanamdo.
  • Your task
    • Your mission is to create content (pictures, videos, etc) containing the items in the box.
    • You should make at least 3 posts for each box containing the items in the box and post them under the hashtags #JeonnamFoodBox2021 and #KitchenOfKorea
  • Requirements
    • You must be at least 18 years old.
    • You must be a resident of a European country.
    • You should have at least one public social media account and consider yourself an active social media user.
    • You are able to create content in English or another European language.
    • Further information on our requirements, terms and conditions can be found here.
Apply Now!!

Fill out this Google Form to apply!

  • How to apply
    •  You can apply by filling in this google form here https://forms.gle/hZ1WJm9ACYj1Wm6FA 
    • The deadline is Sunday the 12th of September 2021
    • We’ll look through all the applications and contact the selected people about a week after the deadline via email and the contacted people then have a week to get back to us. 
  • We look forward to hearing from you and if you have any questions feel free to contact us via our social media channels or through email.

The Kitchen of Korea gaining popularity in the US online-market

Posted by on in 2021, Agriculture, Export, The Kitchen of KoreaLeave a comment

Jeollanamdo’s Amazon Brand Store The Kitchen of Korea has established itself as a popular online store in the US online market. On April 19 the local government announced during an export ceremony that it has already sent its 10th container within 9 month, marking another mile stone since the opening of the specialty brand store The Kitchen of Korea on Amazon US.

The latest container contains 29 agricultural and fishery products from 14 companies from all over Jeollanamdo. In the Jeollanamdo Brand Store red pepper paste, organic shiitake, plum, pear, and citron juice, along with seaweed, abalone and seafood snacks are gaining huge popularity. 

Along with those popular products five new products are shipped for the first time to be newly introduced to the U.S. market, after reviewing the marketability and competitiveness of the products.

As popularity of the brand store The Kitchen of Korea is continuously rising in the US, Jeollanamdo is also focusing on other regions to open similar brand stores, firstly in the European Union.

The Kitchen of Korea

Jeollanamdo is also planing to open Amazon brand stores in the EU by mid 2021. A list of available products and further information on The Kitchen of Korea can be found here.

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Moreover, the provincial government is eager to expand its product range in the online market, to establish The Kitchen of Korea further as a distinguished K-FOOD market with high quality organic products. The government keeps looking for more local companies that are willing to export their products to make a wide range of Jeollanamdo’s products available throughout the world.

“If local companies meet Amazon’s food export and sales standards, there will be more opportunities to export them to the U.S. as well as other countries,” said Lee Sang-jin, international cooperation official of Jeollanamdo Provincial Government. “We plan to continue to find small, competitive agricultural and fishery companies and expand their presence on Amazon.”

Jeollanamdo sends first container of products to sell on Amazon Europe

Posted by on in 2021, Agriculture, Jeollanamdo & Europe, The Kitchen of KoreaLeave a comment

On February 26, 2021 officials of Jeollanamdo held a shipping ceremony for the first ever container of food products to be send off to Europe to be sold on Amazon Europe. This first shipment contains over 15 different products, such as seaweed, dried fish snacks and different kinds of tea and juice. The products will be sold exclusively under the brand Jeollanamdo The Kitchen of Korea.

As the Jeollanamdo brand The Kitchen of Korea is already entering its second year in the US market after a successful first year, Jeollanamdo is now keen to repeat this success in Europe.

The container is expected to arrive in Hamburg, Germany in late March and the products will first be sold throughout the whole European Union, using the Amazon online stores of four European countries: Germany, France, Italy and Spain.

Jeollanamdo The Kitchen of Korea is a registered trademark by Jeollanamdo. The goal of the brand is to enable easy and direct access to food products from Jeollanamdo. Read more.

By directly promoting food products from the region, Jeollanamdo aims to offer agricultural and marine products at reasonable prices. In order to do this, Jeollanamdo and nine export companies have registered the Exporter Certificate of Origin. This certificate allows exporters from Jeollanamdo to prove their country of origin so that they can benefit from the free trade agreement between the Republic of Korea and the European Union.

The European Union has the second highest growth rates in the online food market and thanks to the growing awareness and interest in Korean culture and products, Jeollanamdo is aiming to establish its own products in Europe.

Jeollanamdo aims at Amazon exports worth 5 million dollars

Posted by on in 2021, The Kitchen of KoreaLeave a comment

The government of Jeollanamdo held its first export shipping ceremony of 2021, as the first container, carrying 246,000 dollar worth of Jeollanamdo’s products, was sent off to the USA. Products shipped on that day include processed abalone and organic seaweed.

Lee Sang-jin, international cooperation officer of Jeollanamdo, said, “With the aim of exporting $5 million this year, we plan to add more than 50 products and open new Jeollanamdo brand stores on Amazon in three countries including Canada and the United Kingdom.”

The Jeollanamdo brand is entering its second year in the United States and the province is eager to expand to markets in Europe and Canada. The province is giving selected items a comparative advantage by directly promoting the products without costly middle men and therefore ensuring fair prices for the customers as well as fair payment for the producers.