Jeollanamdo Food Ambassador Program

  • Who we are
    • We are the Jeollanamdo Europe Office, we are the representative  office of the Jeollanamdo Provincial Government of South Korea in Frankfurt, Germany. Our mission is to promote various food products from Jeollanamdo in Europe. To give you the chance to try some of the best and most delicious food products Jeollanamdo has to offer, we are launching the Jeollanamdo Food Ambassador Program 2021 in Europe.
  • The program
    • We are looking for a maximum of 50 people from across Europe, preferably from various countries, to promote the wide variety of food products from Jeollanamdo. The duration of the program is 3 months.
    • You will receive 3 boxes, one each month from October till December 2021. Each box will contain a few food products from Jeollanamdo.
  • Your task
    • Your mission is to create content (pictures, videos, etc) containing the items in the box.
    • You should make at least 3 posts for each box containing the items in the box and post them under the hashtags #JeonnamFoodBox2021 and #KitchenOfKorea
  • Requirements
    • You must be at least 18 years old.
    • You must be a resident of a European country.
    • You should have at least one public social media account and consider yourself an active social media user.
    • You are able to create content in English or another European language.
    • Further information on our requirements, terms and conditions can be found here.
  • How to apply
    •  You can apply by filling in this google form here https://forms.gle/hZ1WJm9ACYj1Wm6FA 
    • The deadline is Sunday the 12th of September 2021
    • We’ll look through all the applications and contact the selected people about a week after the deadline via email and the contacted people then have a week to get back to us. 
  • We look forward to hearing from you and if you have any questions feel free to contact us via our social media channels or through email.

Jeollanamdo and Esbjerg sign MoU

Kim Yung-rok, governor of South Korea’s province Jeollanamdo and Jesper Frost Rasmussen, mayor of Esbjerg Commune in the Kingdom of Denmark signed a MoU on Wednesday (30.06.2021) morning.

Through the memorandum both parties promise closer cooperation in the fields of renewable energy to fight climate change together. They plan to achieve this by exchanging information and experience as well as exploring possibilities for joint commercial projects and partnerships.

The main focus of this new cooperation will be on offshore wind energy. Just earlier this year, Jeollanamdo has announced to build a 8.2 GW wind farm at the coast of Sinan county. It will become the largest wind farm in the world. Jeollanamdo and Esbjerg are ideal partners, as Esbjerg is one of the world’s leading ports in providing infrastructure for off shore wind parks in the North Sea of Europe.

Due to the Covid-19 pandemic the signing ceremony was held online. The MoU will have a duration of three years but can be expended.

Spanish firm to invest $100 m in Jeollanamdo

During a business forum in Madrid, Spain, with Spanish Prime Minister Pedro Sanchez, South Korea’s President Moon Jae In proposed a closer partnership between the two countries in order to tackle climate change in a combined effort.

Shortly after the meeting two Spanish firms revealed their plans to invest a combined sum of $ 200 m in the renewable energy business in South Korea. While the Madrid based company Ocean Winds will make an initial investment of $ 100 m to establish an offshore wind power plant in Incheon, EDPR will invest an additional $ 100 m in a solar power farm in Goheung, Jeollanamdo.

This investment is another big step in Jeollanamdo’s blue economy plan to become a center of Korea’s renewable energy industry. Just earlier this year, President Moon unveiled plans for the world’s biggest wind farm just west of the coast of Mokpo (Read more here).

Marianne Stöger receives the Florence Nightingale Medal

It was revealed that Marianne Stöger (87) has been selected as the 48th Korean winner of the “Florence Nightingale Medal” which is awarded by the International Committee of the Red Cross (ICRC).

Marianne Stöger was born in Austria and graduated from a nursing school in Innsbruck. After her graduation she decided to go to Sorok Island to help the people with Hansen disease living there, because she had heard that there was a shortage of nurses, even though she had no connection to Korea. She served the people on Sorok Island for over 40 years starting from 1962. She cleaned the patient’s pus with her bare hands, applied medicine and devoted herself to serve the people there. In 2005 she returned home to Innsbruck, since her age and health made it difficult to continue her volunteer work and she did not want to become a burden to the people she had helped. She left Korea with only a farewell letter to her acquaintances.  Marianne is also an honorary member of the Korean Nursing Association.
According to the Red Cross the award is a result of her noble spirit to serve across borders and dedication to the healing of the Hansen’s disease patients and their return to society she has shown.

The Florence Nightingale Medal was created by the ICRC in 1912 to commemorate Nightingale’s dedication during the Crimean War. Since 1920 every 2 years not more than 50 people that have done outstanding work in nursing are selected to receive the Florence Nightingale Medal.

Jeollanamdo sends first container of products to sell on Amazon Europe

On February 26, 2021 officials of Jeollanamdo held a shipping ceremony for the first ever container of food products to be send off to Europe to be sold on Amazon Europe. This first shipment contains over 15 different products, such as seaweed, dried fish snacks and different kinds of tea and juice. The products will be sold exclusively under the brand Jeollanamdo The Kitchen of Korea.

As the Jeollanamdo brand The Kitchen of Korea is already entering its second year in the US market after a successful first year, Jeollanamdo is now keen to repeat this success in Europe.

The container is expected to arrive in Hamburg, Germany in late March and the products will first be sold throughout the whole European Union, using the Amazon online stores of four European countries: Germany, France, Italy and Spain.

Jeollanamdo The Kitchen of Korea is a registered trademark by Jeollanamdo. The goal of the brand is to enable easy and direct access to food products from Jeollanamdo. Read more.

By directly promoting food products from the region, Jeollanamdo aims to offer agricultural and marine products at reasonable prices. In order to do this, Jeollanamdo and nine export companies have registered the Exporter Certificate of Origin. This certificate allows exporters from Jeollanamdo to prove their country of origin so that they can benefit from the free trade agreement between the Republic of Korea and the European Union.

The European Union has the second highest growth rates in the online food market and thanks to the growing awareness and interest in Korean culture and products, Jeollanamdo is aiming to establish its own products in Europe.

Jeollanamdo Strawberries from Damyang secured variety protection right in EU until 2040

Damyang is a county in northern Jeollanamdo and it is famous for its sweet strawberries. Now, their strawberry breeds “jukhyang” and “damhyang” have secured variety protection right in the EU for the next 20 years until 2040. By this, jukhyang and damhyang become the first Korean strawberries to have received variety protection rights by the European Community Plant Variety Office. This decision will lay the ground for further entry of Jeollanamdo’s strawberries on the European market.

The term ‘Variety protection’ means the rights to multiply, produce, export or import seeds of a protected variety for commercial use in the world market, or to make an offer for transfer and rental belong solely to the breeder. Therefore securing the breeder a monopoly position to manage and control the distribution of their product.

Strawberries from Jeollanamdo are widely popular because of their sweet taste and low costs. So far Korean strawberries are being exported to over 20 countries all around the world. Among the biggest importers are Hong Kong and Singapore. Now, as the strawberries breeds damhyang and jukhyang are protected in Europe, the exports and sells of strawberries from Jeollanamdo are expected to grow further.

Governor Kim Yung-rok meets Einar H. Jensen, Ambassador of Denmark to the Republic of Korea

Governor Kim Yung-rok greets the Ambassador of Denmark to the Republic of Korea Einar H. Jensen at Jeollanamdo Provincial Office’s reception room on January 26th

On Tuesday, January 26th, 2021, Kim Yung-rok, Governor of Jeollanamdo held a meeting with Danish ambassador to Korea, Einar Jensen at the Jeollanamdo Provincial Office in Muan. They discussed possible ways to co-operate, especially in the field of the renewable energy industry, including offshore wind power.


In the second meeting since February last year, there was a deeper conversation between the provincial and Danish governments on ways to develop the renewable energy industry as a whole.
Governor Kim also delivered a letter to Jesper Frost Rasmussen, the Mayor of Esbjerg, the center city of the Danish offshore wind power industry, which the Governor inspected in January last year.