On February 26, 2021 officials of Jeollanamdo held a shipping ceremony for the first ever container of food products to be send off to Europe to be sold on Amazon Europe. This first shipment contains over 15 different products, such as seaweed, dried fish snacks and different kinds of tea and juice. The products will be sold exclusively under the brand Jeollanamdo The Kitchen of Korea.
As the Jeollanamdo brand The Kitchen of Korea is already entering its second year in the US market after a successful first year, Jeollanamdo is now keen to repeat this success in Europe.
The container is expected to arrive in Hamburg, Germany in late March and the products will first be sold throughout the whole European Union, using the Amazon online stores of four European countries: Germany, France, Italy and Spain.
Jeollanamdo The Kitchen of Korea is a registered trademark by Jeollanamdo. The goal of the brand is to enable easy and direct access to food products from Jeollanamdo. Read more.
By directly promoting food products from the region, Jeollanamdo aims to offer agricultural and marine products at reasonable prices. In order to do this, Jeollanamdo and nine export companies have registered the Exporter Certificate of Origin. This certificate allows exporters from Jeollanamdo to prove their country of origin so that they can benefit from the free trade agreement between the Republic of Korea and the European Union.
The European Union has the second highest growth rates in the online food market and thanks to the growing awareness and interest in Korean culture and products, Jeollanamdo is aiming to establish its own products in Europe.
Damyang is a county in northern Jeollanamdo and it is famous for its sweet strawberries. Now, their strawberry breeds “jukhyang” and “damhyang” have secured variety protection right in the EU for the next 20 years until 2040. By this, jukhyang and damhyang become the first Korean strawberries to have received variety protection rights by the European Community Plant Variety Office. This decision will lay the ground for further entry of Jeollanamdo’s strawberries on the European market.
The term ‘Variety protection’ means the rights to multiply, produce, export or import seeds of a protected variety for commercial use in the world market, or to make an offer for transfer and rental belong solely to the breeder. Therefore securing the breeder a monopoly position to manage and control the distribution of their product.
Strawberries from Jeollanamdo are widely popular because of their sweet taste and low costs. So far Korean strawberries are being exported to over 20 countries all around the world. Among the biggest importers are Hong Kong and Singapore. Now, as the strawberries breeds damhyang and jukhyang are protected in Europe, the exports and sells of strawberries from Jeollanamdo are expected to grow further.
On Tuesday, January 26th, 2021, Kim Yung-rok, Governor of Jeollanamdo held a meeting with Danish ambassador to Korea, Einar Jensen at the Jeollanamdo Provincial Office in Muan. They discussed possible ways to co-operate, especially in the field of the renewable energy industry, including offshore wind power.
In the second meeting since February last year, there was a deeper conversation between the provincial and Danish governments on ways to develop the renewable energy industry as a whole. Governor Kim also delivered a letter to Jesper Frost Rasmussen, the Mayor of Esbjerg, the center city of the Danish offshore wind power industry, which the Governor inspected in January last year.