Jeollanamdo Europe Office

Representative Office of Jeollanamdo Provincial Government of South Korea

Author: Jeonnam_Europe

Jeollanamdo at the Museumsuferfest 2023

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Jeollanamdo organized this year’s Museumsuferfest from August 25 to August 27 together with the Consulate General and the Korean Tourism Organization to celebrate 140 years of diplomatic relations between Germany and Korea. The Museumsuferfest is a cultural festival that shows the beauty of different cultures and invites the visitors to indulge in different kinds of foods and cultural programs. In the Korea area, people could enjoy various Korean foods and a program completely focused on Korean culture.

There were several food stalls with delicious Korean food and culture booths as well. Jeolllanamdo had its own booths. One of those booths invited people to take part in giveaways, get some information about the region and take some tourism material with them to plan their trip to Jeollanamdo. In the other two booths, the visitors were able to buy and try different foods from Jeollanamdo. They were operated by Kreassive, whose products you can find on the Amazon store “The Kitchen of Korea” and Panasia whos eproducts you can find online and at the K-Shop in Bad Homburg.

The South Korea area also had a stage with various performances from Germany and Korea, that the visitors could enjoy during the three days of the festival. The opening ceremony of the Museumsuferfest was held on that stage with the consul general Kyungsok Koh, the vice governor of Jeollanamdo Park Chang hwan, Elke Voitl, who works for the Department of Social Affairs and Health of the City of Frankfurt and Thomas Feda, Managing Director of Tourismus+Congress GmbH Frankfurt am Main. Dancers from Jeollanamdo and the Kukkiwon Taekwondo team made sure to leave a lasting impression on the visitors during the opening ceremony. Our Jeollanamdo Global SNS Supporters were introduced on stage as well and they received their letter of appointment.

The stage was filled with the passion of the performers showing off their Taekwondo, dancing and music skills. People could listen to a Jazz band, Kpop dance teams and traditional Korean dance groups entertained the visitors and a Jeollanamdo Kimchi workshop showed the visitors how Jeollanamdo Kimchi is made and how it tastes.

The whole festival was closed with beautiful fireworks that also used two Korean songs to focus on the host country South Korea. The Musuemsuferfest this year was visited by about 1,2 million visitors from all over the world.

Jeollanamdo Governor signs contract with Linde and Hanyang

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The Governor of Jeollanamdo, Kim Young-rok, visited Europe at the beginning of May. During his visit, he also came to Frankfurt to sign an investment agreement with Linde and Hanyang on May 3rd to build a blue hydrogen production cluster which is worth 800 million USD.

Linde is the world’s largest industrial gas and engineering company that makes active investments around the world. This includes green energy production, processes, and use, in each field of the hydrogen value chain. Hanyang is expanding its scope beyond the construction and plant business to LNG terminal business, renewable to geological production, and clean hydrogen power generation.

The signing ceremony was attended by Jeollanamdo Governor Kim Young-rok, Sean Durbin, the general Linde representative of Europe, the Middle East, and Africa (EMEA), Hanyang CEO Kim Hyung-il, Linde Korea CEO Sung Baek-seok and LNG Hub Terminal CEO Moon Byung-chul.

Hanyang is currently constructing an LNG terminal on Myodo Island and is promoting the construction of a cogeneration plant. Linde and Hanyang plan to produce blue hydrogen on that island and also aim to enter the clean hydrogen power generation business. The plan is to invest a total of $800 million from 2024 to 2030, to produce 80,000 tons of blue hydrogen per year, collect 430,000 tons of carbon dioxide per year, and bury 13 million tons of carbon dioxide in overseas storage for 30 years.

Hydrogen energy is used in industries such as power generation (fuel cells) and energy storage as a transition factor to a decarbon economy. It is expected to contribute to the stabilization of the power system by reducing the volatility of renewable energy through energy storage and power generation using hydrogen.

Prior to the investment agreement that was signed in Frankfurt, Governor Kim Young-rok visited the Basf headquarters in Ludwigshafen, Germany, Basf is the largest chemical producer in the world. The Governor thanked Jeollanamdo for its win-win efforts. He furthermore proposed continuous investment in future growth industries such as precision chemistry, semiconductor and battery materials, and renewable energy.

Picture and information taken from dailyimpact.

Launching the Jeollanamdo Travel Cook Box

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At the end of 2022 the Jeollanamdo Travel Cook box has been launched by EasyCookAsia and the Jeollanamdo Europe Office.

EasyCookAsia is a startup company from Berlin that creates Asian cook boxes to introduce Asian culture and food to everyone. The company thinks that food builds cultural bridges and that it connects people with other cultures. EasyCookAsia is committed to combine food and culture in one box to open doors to other countries. Customers can travel to different countries from home by getting the holiday feeling while cooking and eating dishes from various Asian countries.

The Jeollanamdo Travel Cook Box was created to introduce Jeollanamdo and its food to people. It contains a culture guide in German, snacks and drinks from Jeollanamdo and two recipe boxes with vegan recipes that can be cooked easily. The culture guide introduces various foods and the places in Jeollanamdo they are linked to. EasyCookAsia and Jeollanamdo see the box as a great opportunity to promote Jeollanamdo tourism and expand the Jeollanamdo food export as well.

Cook Box
Boseong Green Tea
Seaweed Noodles
Seaweed Snack
Culture Guide

Jeollanamdo´s Shop-in-Shop in Bad Homburg

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On October 18th, the Jeollanamdo Europe Office opened their second shop-in-shop at the K-Shop in Bad Homburg near Frankfurt in Germany. Several high-ranking representatives of Korean companies officially opened the shop-in-shop that offers many different kinds of snacks, cooking ingredients or tea from Jeollanamdo.

Visitors will especially find many different seaweed products in the “Jeollanamdo corner” since the province Jeollanamdo is very well known for its seaweed. They can also look forward to finding Boseong Green Tea, rice from Jeollanamdo, seaweed noodles and sweet rice snacks.

The K-Shop was opened by Panasia, one of Europe’s biggest Asian food product importers. Panasia has several offline markets around Europe, including Germany and Austria, and is the first offline partner of Jeollanamdo Europe.

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Visit Jeollanamdo Year 2022-2023

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The “Visit Jeollanamdo Year 2022-2023” shall help the province Jeollanamdo to increase the number of tourists by holding special events and promoting Jeollanamdo’s beauty and variety.

The “SNS Global Supporters” of the “Visit Jeollanamdo Year” recorded short videos filled with slogans about different places in Jeollanamdo. They recorded their videos in different cities around the globe speaking different languages in the videos.

The Jeollanamdo Europe Office participated in the event as well and contributed videos from different countries in Europe including Germany, France, Austria and the UK. Furthermore, the Jeollanamdo Europe Office will keep working on promoting Jeollanamdo in Europe on Social Media and through different offline events in Europe.

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Jeollanamdo Europe at the K – Food Fair in Paris

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On July 8 and 9 it was the fourth time for the K – Food Fair to be held in Paris. This year the B2B meeting event, organized by the Korea Agro-Fisheries and Food Trade Corp. (aT Center), was held at the Carrousel du Louvre in Paris and not just business people found their way to the festival.

Different Korean brands got the chance to show their variety in products, get in touch with other businesses and promote their products to all the visitors passing by.

The visitors did not only walk around the variety of booths but could also indulge in Korean food at the food stalls, enjoy cooking classes, colorful stage events filled with Taekwondo and K – Pop Dance Cover Performances and could play traditional Korean games. One of the booths that people could visit was the “Jeollanamdo – The Kitchen of Korea” booth. Jeollanamdo promoted various products from local producers and informed the visitors about the brand “The Kitchen of Korea” by introducing the brand to visitors and giving away food samples for free.

Jeollanamdo at K-Pop Flex

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May 14th to May 15th saw Europe’s first K-Pop Mega Festival – K.PopFlex – at the Deutsche Bank Park in Frankfurt, Germany. Over 70.000 fans from all over Europe came to Frankfurt to cheer for their idols.

Along the concert the Consulate General of the Republic of Korea in Frankfurt and the KTO organized a Korea Festival to give the fans an opportunity to experience Korean culture, games and cuisine. Jeollanamdo was also present with a booth at the Korea Festival, to provide information on tourism as well as to promote Jeollanamdo’s food products which are available in different online and offline stores throughout Europe since early 2021. Jeollanamdo presented 14 different food products from 7 local producers which are already or will be soon available in Europe as free give aways.

During the two day event over 800 fans visited the Jeollanamdo booth, mostly interested in K-drama filming locations as well as other tourism locations and local food products. Jeollanamdo combined the free give away of food samples with a social media event so that fans also have the opportunity to get the latest news on available food products from Jeollanamdo in Europe.

Jeollanamdo signs Joint Venture Agreement for Offshore Wind

Posted by on in 2022, Investment, Jeollanamdo & Europe, Renewable Energy, Wind EnergyLeave a comment

On Tuesday (March 8th), Jeollanamdo signed a joint venture agreement with Danish offshore wind power company Vestas and CS Wind a Korean company.

The ceremony was hosted by the Danish ambassador to Korea, Einar H. Jensen in the Danish embassy in Seoul. The agreement was signed by Jeollanamdo’s Governor Kim Yung-rok and Vestas president and CEO Henrik Andersen as well as CS Wind chairman Kim Sung-kwon.

The agreement is the next step in Jeollanamdo’s ambitious plan to establish the world’s largest offshore wind farm at the size of 8.2 GW. Through the joint venture, Vestas and CS-Wind plan to establish competitive production facilities for assembling wind towers, blades and turbines in Jeollanamdo.

Further information on Jeollanamdo’s 8.2 GW wind farm can be found here.

Korea Institute of Energy Technology (Kentech) in Naju welcomes its first students

Posted by on in 2022, Allgemein, Education, Investment, Renewable Energy, TechnologyLeave a comment

On Wednesday (March 2nd) the Korea Institue of Energy Technology (Kentech) welcomed its first students at its brand new campus in Naju, Jeollanamdo. Kentech is Korea’s first and only university dedicated to energy studies, vowing to foster global talents in fight of climate change and to master the transition to renewable green energy.

The major research areas of Kentech are energy artificial intelligence (AI), new energy materials, the next-generation grid, hydrogen energy, and environmental and climate technology.

The university plans with up to 1,000 students and 100 professors by 2025, the long-term goal is to establish Kentech as one of the world’s top 10 universities by 2050.

Purple Island designated one of the world’s Best Tourism Villages

Posted by on in 2021, TourismLeave a comment

Banwol Island at the south-east of Jeollanamdo, in Shinan County, widely known as “Purple Island” has been designated as one of 44 Best Tourism Villages by the UNWTO on Wednesday, Dec. 2nd in Madrid. Along with the Purple Island, Ungok Village in Gochang, North Jeolla Province was chosen as well.

The villages were evaluated based on a set of nine criterias, including social and environmental sustainability and Health, Safety and Security.

The Best Tourism Villages by UNWTO initiative was launched to advance the role of tourism in safeguarding rural villages, along with their landscapes, natural and cultural diversity, and their local values and activities, including local gastronomy.

UNWTO, Dec. 2nd, 2021

This award is proof of the efforts made by the local and provincial government of Jeollanamdo to boost tourism and revitalize the region. The project began in 2007 when the island suffered from issues created by an aging population. Inspired by the local purple bellflowers, the roofs of buildings and bridges connecting the island were painted in purple. In addition the local government planted 30,000 asters and 21,500 square meters of lavender fields to make Banwoldo a truly Purple Island.

By now, The Purple Island is one of Jeollanamdo’s must-visit places and attracts around 5,000 visitors each weekend, according to Shinan County.

Jeollanamdo’s Rice Soon Available in Europe

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Jeongnamjin Nonghyup Rice Association Co., Ltd. sent off its first shipment of rice to Europe through Austria based importer and wholesaler Panasia on Tuesday (Nov. 23rd). This first shipment includes 1000 bags of 10 kg packages of Aremi Premium Short Grain Rice from Jangheung County, which is considered as one of Jeollanamdo’s most premium rice producers.

The bags will be available through Panasia’s own Sunrise Supermarket in Vienna and exports are scheduled to be 10 ton-shipments of 10 kg packages of rice every month in the future.

Rice in Jeollanamdo

Jeollanamdo produces about 20 % of South Korea’s total rice, it has the largest rice while at the same time it has one of the lowest production outcome per 10 a. For the rice producers in Jeollanamdo quality is more important than quantity. No other region in Korea produces more organic rice and organic food than Jeollanamdo. Therefor the farmers take great pride in their high quality rice.

New Products from Jeollanamdo!

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Good news!

We are very excited to tell you that a new container with lots of delicious products from Jeollanamdo arrived in Hamburg today! Soon, you will be able to find them all on our Amazon Brand Stores as well.

Are you curious what new products we offer? To give you an idea, we have hidden the names of 7 of our brand new products in the field above.

Scroll down to find the answers!

Were you able to find all?

Check out our products

Click here to find out more about our products and where you can buy them.

More Products

Hyundai Steel and POSCO start joint project to recycle seashells

Posted by on in 2021, Chemistry, Investment, Nature, TechnologyLeave a comment

Hyundai Steel and POSCO, Korea’s two largest steel manufacturers are starting a joint project in order to recycle seashells for producing steel. So far steelmakers rely on limestone in order to break down iron ore into fine pieces. However, Hyundai Steel and POSCO aim to go greener and as South Korea alone produces over 300,000 tons of discarded seashells every year, the companies plan to recycle them as a replacement for limestone.

Just as limestone, seashells are made mostly of calcium carbonate. So far it was not sure whether or not seashells could be used in the same way as limestone in order to produce steel, as so far no technology existed to extract the needed substance from the seashells. However, thanks to years of research by Jeollanamdo based company Yeosu Bio, engineers came up with the necessary technology on behalf of the two steel giants.

This new technology is hoped to help solve environmental issues connected to steel production and to help the two companies to ensure carbon neutrality in the future.

Moreover, their main steel plant, which is also the largest steel plant in the world is located in the Gwangyang Bay Area in the southern part of Jeollanamdo. Therefore, Jeollanamdo will play an important role in the upcoming greener production of steel.

More information on the Gwangyang Bay Area Free Economic Zone can be found here.

Gwangyang Bay Area Free Economic Bay – English
Gwangyang Bay Area Free Economic Bay – English
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Jeollanamdo’s first store in Europe

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On September 7th, the first Jeollanamdo shop-in-shop opened in Europe at Panasia Asia Food Center in Vienna. The Shop-in-Shop offers some of the finest products from the Jeollanamdo region which is well known for its rice, grain, vegetables and seaweed. For the opening ceremony several high-ranking representatives of Korean companies and politics in Vienna were invited to cut ribbons to formally open Jeollanamdos first shop in Europe.

Panasia is one of Europe’s biggest importers of Korean and Asian food products and is running local stores across various cities in Europe, including Vienna, Austria and Frankfurt, Germany. Panasia became the first offline-partner of Jeollanamdo in Europe and is aiming to import more and more products from Jeollanamdo.

The Jeollanamdo shop offers various products, including rice, grain, seaweed and green tea from Jeollanamdo’s famous green tea plantations in Boseong County. As Chuseok (Korean Thanksgiving) is coming closer, Ddeok, a Korean traditional rice cake, also becomes available at Panasia, imported directly from Jeollanamdo.

Jeollanamdo Food Ambassador Program

Posted by on in 2021, Jeollanamdo & Europe, The Kitchen of KoreaLeave a comment
  • Who we are
    • We are the Jeollanamdo Europe Office, we are the representative  office of the Jeollanamdo Provincial Government of South Korea in Frankfurt, Germany. Our mission is to promote various food products from Jeollanamdo in Europe. To give you the chance to try some of the best and most delicious food products Jeollanamdo has to offer, we are launching the Jeollanamdo Food Ambassador Program 2021 in Europe.
  • The program
    • We are looking for a maximum of 50 people from across Europe, preferably from various countries, to promote the wide variety of food products from Jeollanamdo. The duration of the program is 3 months.
    • You will receive 3 boxes, one each month from October till December 2021. Each box will contain a few food products from Jeollanamdo.
  • Your task
    • Your mission is to create content (pictures, videos, etc) containing the items in the box.
    • You should make at least 3 posts for each box containing the items in the box and post them under the hashtags #JeonnamFoodBox2021 and #KitchenOfKorea
  • Requirements
    • You must be at least 18 years old.
    • You must be a resident of a European country.
    • You should have at least one public social media account and consider yourself an active social media user.
    • You are able to create content in English or another European language.
    • Further information on our requirements, terms and conditions can be found here.
Apply Now!!

Fill out this Google Form to apply!

  • How to apply
    •  You can apply by filling in this google form here https://forms.gle/hZ1WJm9ACYj1Wm6FA 
    • The deadline is Sunday the 12th of September 2021
    • We’ll look through all the applications and contact the selected people about a week after the deadline via email and the contacted people then have a week to get back to us. 
  • We look forward to hearing from you and if you have any questions feel free to contact us via our social media channels or through email.