News

Jeollanamdo´s Shop-in-Shop in Bad Homburg

On October 18th, the Jeollanamdo Europe Office opened their second shop-in-shop at the K-Shop in Bad Homburg near Frankfurt in Germany. Several high-ranking representatives of Korean companies officially opened the shop-in-shop that offers many different kinds of snacks, cooking ingredients or tea from Jeollanamdo.

Visitors will especially find many different seaweed products in the “Jeollanamdo corner” since the province Jeollanamdo is very well known for its seaweed. They can also look forward to finding Boseong Green Tea, rice from Jeollanamdo, seaweed noodles and sweet rice snacks.

The K-Shop was opened by Panasia, one of Europe’s biggest Asian food product importers. Panasia has several offline markets around Europe, including Germany and Austria, and is the first offline partner of Jeollanamdo Europe.

Visit Jeollanamdo Year 2022-2023

The “Visit Jeollanamdo Year 2022-2023” shall help the province Jeollanamdo to increase the number of tourists by holding special events and promoting Jeollanamdo’s beauty and variety.

The “SNS Global Supporters” of the “Visit Jeollanamdo Year” recorded short videos filled with slogans about different places in Jeollanamdo. They recorded their videos in different cities around the globe speaking different languages in the videos.

The Jeollanamdo Europe Office participated in the event as well and contributed videos from different countries in Europe including Germany, France, Austria and the UK. Furthermore, the Jeollanamdo Europe Office will keep working on promoting Jeollanamdo in Europe on Social Media and through different offline events in Europe.

Jeollanamdo Europe at the K – Food Fair in Paris

On July 8 and 9 it was the fourth time for the K – Food Fair to be held in Paris. This year the B2B meeting event, organized by the Korea Agro-Fisheries and Food Trade Corp. (aT Center), was held at the Carrousel du Louvre in Paris and not just business people found their way to the festival.

Different Korean brands got the chance to show their variety in products, get in touch with other businesses and promote their products to all the visitors passing by.

The visitors did not only walk around the variety of booths but could also indulge in Korean food at the food stalls, enjoy cooking classes, colorful stage events filled with Taekwondo and K – Pop Dance Cover Performances and could play traditional Korean games. One of the booths that people could visit was the “Jeollanamdo – The Kitchen of Korea” booth. Jeollanamdo promoted various products from local producers and informed the visitors about the brand “The Kitchen of Korea” by introducing the brand to visitors and giving away food samples for free.

Jeollanamdo at K-Pop Flex

May 14th to May 15th saw Europe’s first K-Pop Mega Festival – K.PopFlex – at the Deutsche Bank Park in Frankfurt, Germany. Over 70.000 fans from all over Europe came to Frankfurt to cheer for their idols.

Along the concert the Consulate General of the Republic of Korea in Frankfurt and the KTO organized a Korea Festival to give the fans an opportunity to experience Korean culture, games and cuisine. Jeollanamdo was also present with a booth at the Korea Festival, to provide information on tourism as well as to promote Jeollanamdo’s food products which are available in different online and offline stores throughout Europe since early 2021. Jeollanamdo presented 14 different food products from 7 local producers which are already or will be soon available in Europe as free give aways.

During the two day event over 800 fans visited the Jeollanamdo booth, mostly interested in K-drama filming locations as well as other tourism locations and local food products. Jeollanamdo combined the free give away of food samples with a social media event so that fans also have the opportunity to get the latest news on available food products from Jeollanamdo in Europe.

Werde Teil unseres Teams!

Wir suchen: MARKETING Mitarbeiter*in (m/w/d)

Das Jeollanamdo Europe Office ist das europäische Repräsentanzbüro der südkoreanischen Provinzregierung Jeollanamdo. Unser Büro dient seit 2012 als Brücke zwischen Europa und unserer Provinz. Unsere Aufgabe ist es, den Standort Jeollanamdo zu vermarkten und internationale Kollaborationen zwischen Europa und Jeollanamdo zu fördern sowie in enger Zusammenarbeit mit unseren lokalen Partnern neue Absatzmärkte für Lebensmittelprodukte aus Jeollanamdo zu erschließen. Zusätzlich organisieren und unterstützen wir Delegationsreisen aus Korea bei Besuchen in europäischen Unternehmen, Forschungseinrichtungen und (Provinz-)Regierungen.


Wir suchen ab dem 01.06.2022 ein neues Teammitglied mit folgenden Arbeitsschwerpunkten:

• On– und Offline Vermarktung von Produkten aus Jeollanamdo, insbesondere Lebensmittelprodukten
• Kontaktaufnahme und -pflege mit Kunden und Geschäftspartnern
• Marktbeobachtung und -analyse
• Pflege und Ausbau unserer Social-Media-Aktivitäten und unserer Website


Anforderungen an den Bewerber/ die Bewerberin:

• Studienabschluss in Koreanistik, International Business oder vergleichbare kaufmännische Ausbildung
• Erfahrung im Marketingbereich von Vorteil
• Arbeitserfahrung im internationalen Geschäftsumfeld wünschenswert
• Schnelle Auffassungsgabe
• ein hohes Maß an Engagement, eine selbständige und kreative Arbeitsweise
• mündliche und schriftliche Kommunikationsstärke
• Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift, Koreanisch Kenntnisse von Vorteil
• Sicherer Umgang mit MS Office und WordPress
• Social Media Erfahrung
• Aufgeschlossenheit gegenüber anderen Kulturen
• Bereitschaft zu Dienstreisen im In- und Ausland


Konditionen:

• Vollzeit
• 40 Wochenstunden
• Keine Tarifvergütung
• Zunächst befristet auf 12 Monate
• Die Höhe des Gehalts ist verhandelbar und richtet sich nach Ausbildungsgrad und Arbeitserfahrung
• Fahrt- und Verpflegungskosten werden durch den Arbeitgeber übernommen


Wir freuen uns auf Ihre Bewerbungsunterlagen mit Bewerbungsschreiben, Lebenslauf, Zeugnissen per E-Mail an wagner@j-europe.eu, z.H. Frau Nadine Wagner

Jeollanamdo signs Joint Venture Agreement for Offshore Wind

On Tuesday (March 8th), Jeollanamdo signed a joint venture agreement with Danish offshore wind power company Vestas and CS Wind a Korean company.

The ceremony was hosted by the Danish ambassador to Korea, Einar H. Jensen in the Danish embassy in Seoul. The agreement was signed by Jeollanamdo’s Governor Kim Yung-rok and Vestas president and CEO Henrik Andersen as well as CS Wind chairman Kim Sung-kwon.

The agreement is the next step in Jeollanamdo’s ambitious plan to establish the world’s largest offshore wind farm at the size of 8.2 GW. Through the joint venture, Vestas and CS-Wind plan to establish competitive production facilities for assembling wind towers, blades and turbines in Jeollanamdo.

Further information on Jeollanamdo’s 8.2 GW wind farm can be found here.

Korea Institute of Energy Technology (Kentech) in Naju welcomes its first students

On Wednesday (March 2nd) the Korea Institue of Energy Technology (Kentech) welcomed its first students at its brand new campus in Naju, Jeollanamdo. Kentech is Korea’s first and only university dedicated to energy studies, vowing to foster global talents in fight of climate change and to master the transition to renewable green energy.

The major research areas of Kentech are energy artificial intelligence (AI), new energy materials, the next-generation grid, hydrogen energy, and environmental and climate technology.

The university plans with up to 1,000 students and 100 professors by 2025, the long-term goal is to establish Kentech as one of the world’s top 10 universities by 2050.

Purple Island designated one of the world’s Best Tourism Villages

Banwol Island at the south-east of Jeollanamdo, in Shinan County, widely known as “Purple Island” has been designated as one of 44 Best Tourism Villages by the UNWTO on Wednesday, Dec. 2nd in Madrid. Along with the Purple Island, Ungok Village in Gochang, North Jeolla Province was chosen as well.

The villages were evaluated based on a set of nine criterias, including social and environmental sustainability and Health, Safety and Security.

The Best Tourism Villages by UNWTO initiative was launched to advance the role of tourism in safeguarding rural villages, along with their landscapes, natural and cultural diversity, and their local values and activities, including local gastronomy.

UNWTO, Dec. 2nd, 2021

This award is proof of the efforts made by the local and provincial government of Jeollanamdo to boost tourism and revitalize the region. The project began in 2007 when the island suffered from issues created by an aging population. Inspired by the local purple bellflowers, the roofs of buildings and bridges connecting the island were painted in purple. In addition the local government planted 30,000 asters and 21,500 square meters of lavender fields to make Banwoldo a truly Purple Island.

By now, The Purple Island is one of Jeollanamdo’s must-visit places and attracts around 5,000 visitors each weekend, according to Shinan County.

Jeollanamdo’s Rice Soon Available in Europe

Jeongnamjin Nonghyup Rice Association Co., Ltd. sent off its first shipment of rice to Europe through Austria based importer and wholesaler Panasia on Tuesday (Nov. 23rd). This first shipment includes 1000 bags of 10 kg packages of Aremi Premium Short Grain Rice from Jangheung County, which is considered as one of Jeollanamdo’s most premium rice producers.

The bags will be available through Panasia’s own Sunrise Supermarket in Vienna and exports are scheduled to be 10 ton-shipments of 10 kg packages of rice every month in the future.

Rice in Jeollanamdo

Jeollanamdo produces about 20 % of South Korea’s total rice, it has the largest rice while at the same time it has one of the lowest production outcome per 10 a. For the rice producers in Jeollanamdo quality is more important than quantity. No other region in Korea produces more organic rice and organic food than Jeollanamdo. Therefor the farmers take great pride in their high quality rice.

New Products from Jeollanamdo!

Good news!

We are very excited to tell you that a new container with lots of delicious products from Jeollanamdo arrived in Hamburg today! Soon, you will be able to find them all on our Amazon Brand Stores as well.

Are you curious what new products we offer? To give you an idea, we have hidden the names of 7 of our brand new products in the field above.

Scroll down to find the answers!



Were you able to find all?

Check out our products

Click here to find out more about our products and where you can buy them.

Hyundai Steel and POSCO start joint project to recycle seashells

Hyundai Steel and POSCO, Korea’s two largest steel manufacturers are starting a joint project in order to recycle seashells for producing steel. So far steelmakers rely on limestone in order to break down iron ore into fine pieces. However, Hyundai Steel and POSCO aim to go greener and as South Korea alone produces over 300,000 tons of discarded seashells every year, the companies plan to recycle them as a replacement for limestone.

Just as limestone, seashells are made mostly of calcium carbonate. So far it was not sure whether or not seashells could be used in the same way as limestone in order to produce steel, as so far no technology existed to extract the needed substance from the seashells. However, thanks to years of research by Jeollanamdo based company Yeosu Bio, engineers came up with the necessary technology on behalf of the two steel giants.

This new technology is hoped to help solve environmental issues connected to steel production and to help the two companies to ensure carbon neutrality in the future.

Moreover, their main steel plant, which is also the largest steel plant in the world is located in the Gwangyang Bay Area in the southern part of Jeollanamdo. Therefore, Jeollanamdo will play an important role in the upcoming greener production of steel.

More information on the Gwangyang Bay Area Free Economic Zone can be found here.

Gwangyang Bay Area Free Economic Bay – English

Jeollanamdo’s first store in Europe

On September 7th, the first Jeollanamdo shop-in-shop opened in Europe at Panasia Asia Food Center in Vienna. The Shop-in-Shop offers some of the finest products from the Jeollanamdo region which is well known for its rice, grain, vegetables and seaweed. For the opening ceremony several high-ranking representatives of Korean companies and politics in Vienna were invited to cut ribbons to formally open Jeollanamdos first shop in Europe.

Panasia is one of Europe’s biggest importers of Korean and Asian food products and is running local stores across various cities in Europe, including Vienna, Austria and Frankfurt, Germany. Panasia became the first offline-partner of Jeollanamdo in Europe and is aiming to import more and more products from Jeollanamdo.

The Jeollanamdo shop offers various products, including rice, grain, seaweed and green tea from Jeollanamdo’s famous green tea plantations in Boseong County. As Chuseok (Korean Thanksgiving) is coming closer, Ddeok, a Korean traditional rice cake, also becomes available at Panasia, imported directly from Jeollanamdo.

Jeollanamdo Food Ambassador Program

  • Who we are
    • We are the Jeollanamdo Europe Office, we are the representative  office of the Jeollanamdo Provincial Government of South Korea in Frankfurt, Germany. Our mission is to promote various food products from Jeollanamdo in Europe. To give you the chance to try some of the best and most delicious food products Jeollanamdo has to offer, we are launching the Jeollanamdo Food Ambassador Program 2021 in Europe.
  • The program
    • We are looking for a maximum of 50 people from across Europe, preferably from various countries, to promote the wide variety of food products from Jeollanamdo. The duration of the program is 3 months.
    • You will receive 3 boxes, one each month from October till December 2021. Each box will contain a few food products from Jeollanamdo.
  • Your task
    • Your mission is to create content (pictures, videos, etc) containing the items in the box.
    • You should make at least 3 posts for each box containing the items in the box and post them under the hashtags #JeonnamFoodBox2021 and #KitchenOfKorea
  • Requirements
    • You must be at least 18 years old.
    • You must be a resident of a European country.
    • You should have at least one public social media account and consider yourself an active social media user.
    • You are able to create content in English or another European language.
    • Further information on our requirements, terms and conditions can be found here.
  • How to apply
    •  You can apply by filling in this google form here https://forms.gle/hZ1WJm9ACYj1Wm6FA 
    • The deadline is Sunday the 12th of September 2021
    • We’ll look through all the applications and contact the selected people about a week after the deadline via email and the contacted people then have a week to get back to us. 
  • We look forward to hearing from you and if you have any questions feel free to contact us via our social media channels or through email.

Jeollanamdo’s Tidal Flats become Korea’s 15th World Heritage Site

The UNESCO World Heritage Committee listed four “Getbol”, Korean Tidal Flats, along the south-western coast of the Korean peninsula as a new Natural World Heritage Site on Monday, 26th of July. The official listing happened during the 44th session of the Committee, held in Fuzhou, China. By this, the Getbol become Korea’s 15th World Heritage and just the second Natural Heritage Site, alongside the Jeju volcanic island and its famous lava tubes.

The four Getbol are the Shinan Getbol in Shinan County, Boseong-Suncheon Getbol in Boseong County and Suncheon City, all located in Jeollanamdo, along with Seocheon Getbol in Seocheon County, Chungcheongnamdo and Gochang Getbol in Gochang County in Jeollabukdo.

With 1,100 km² the tidal flats in Shinan have the largest area of the four, while the other tidal flats cover 60 km². Some of them are unique wetlands designated by the Ramsar Convention.

After failing to be listed in 2018 due to a lack of information the World Heritage Committee finally listed the Tidal Flats, acknowledging their outstanding role in forming a unique eco-system along the south-western coast of Korea. The site is not only home to over 2000 species of flora and fauna but is also a stopover for 22 endangered migration birds.

The site demonstrates the link between geodiversity and biodiversity, and demonstrates the dependence of cultural diversity and human activity on the natural environment.

UNESCO World Heritage Committee
Suncheonman Bay

The promotion as a UNESCO World Heritage will have a huge positive impact on the region. It will not only raise awareness about this unique ecosystem and draw many tourists to Jeollanamdo, but it will also ensure the highest level of protection for the area and therefore for its wildlife. It will ensure the life of millions of migratory waterbirds for whose survival the Getbol provide a critical habitat.

Jeollanamdo and Esbjerg sign MoU

Kim Yung-rok, governor of South Korea’s province Jeollanamdo and Jesper Frost Rasmussen, mayor of Esbjerg Commune in the Kingdom of Denmark signed a MoU on Wednesday (30.06.2021) morning.

Through the memorandum both parties promise closer cooperation in the fields of renewable energy to fight climate change together. They plan to achieve this by exchanging information and experience as well as exploring possibilities for joint commercial projects and partnerships.

The main focus of this new cooperation will be on offshore wind energy. Just earlier this year, Jeollanamdo has announced to build a 8.2 GW wind farm at the coast of Sinan county. It will become the largest wind farm in the world. Jeollanamdo and Esbjerg are ideal partners, as Esbjerg is one of the world’s leading ports in providing infrastructure for off shore wind parks in the North Sea of Europe.

Due to the Covid-19 pandemic the signing ceremony was held online. The MoU will have a duration of three years but can be expended.