Jeollanamdo Europe Office

Representative Office of Jeollanamdo Provincial Government of South Korea

Category: Events

Suncheon Drama Filming Site Hosts Special Pet-Friendly Seollal Festival

Posted by on in 2026, Events, TourismLeave a comment

Traditional games, retro 70s-80s performances, and companion animal experiences create comprehensive family holiday celebration

A city representative stated: “For this Seollal holiday, we have prepared a festival space where not only parents and children but even companion animals can enjoy together. We hope visitors will spend a warm and happy holiday at the drama filming site, as if traveling back in time.”

The city of Suncheon is launching an innovative five-day Seollal holiday program at the historic Suncheon Drama Filming Site from February 14-18, 2026. The event represents a groundbreaking approach to Korean traditional celebrations by specifically accommodating families traveling with their pets alongside classic holiday activities.

Revolutionary “Petfam” Programming

The festival significantly expands programming for the growing “petfam” demographic – families who consider their companion animals full family members. Unique offerings include:

Retro Partner Experiences: Visitors can dress in matching vintage school uniforms with their dogs and explore the authentically recreated 1960s-80s alleyways together.

Creative Workshops: A dedicated DIY zone allows participants to craft custom accessories for their pets.

Professional Photography: Social media event participants receive professional black-and-white photo sessions in nostalgic styling, plus specialized “pet welcome kits.”

Cultural Programming: Nostalgia Meets Tradition

The historic Sunyang Theater will host performances throughout the holiday period, featuring:

  • Musical theater troupes performing in the nostalgic “7080” style (1970s-80s era)
  • Live emotional band concerts that evoke memories of Korea’s rapid modernization period

Multigenerational Activities

Traditional Korean games will operate continuously throughout the filming site:

  • Giant Yutnori (traditional Korean board game in oversized format)
  • Gonggi (Korean jackstones) and rubber band jumping games
  • Winter sledding experience utilizing the slopes of the recreated “Daldongne” (hillside shantytown area)

These activities are designed to offer nostalgic memories for parents while providing new entertainment for children.

Culinary Time Travel

A nostalgic food market will feature classic Korean snacks from past decades:

  • Eomuk (fish cakes) and roasted sweet potatoes
  • Dalgona (honeycomb candy) and jjondeuki (traditional chewy sweets)

The market aims to engage all five senses and complete the immersive historical experience.

South Jeolla Province Opens Permanent Agricultural, Marine, and Food Sales Center in Berlin, Germany

Posted by on in 2025, Agriculture, Events, Export, Jeollanamdo & Europe, The Kitchen of KoreaLeave a comment

South Jeolla Province has strengthened its foothold in the European market by opening a permanent sales center for agricultural and marine products inside Momogoo Mart in Berlin. The store, which opened on the 13th of November, marks the first offline retail location of Momogo – a fast-growing food-tech startup known for operating one of Germany’s leading online platforms for Asian food products.

The dedicated sales space features more than 100 premium items from over 40 Jeonnam companies, including Wando seaweed, Boseong green tea, Goheung citron tea, Naju pear beverages, and Gurye wild vegetables. It also offers trendy products such as pouch drinks and konjac jelly, which are gaining popularity among younger German consumers.

Momogo’s CEO highlighted the growing influence of younger demographics in shaping food trends, stating, “With consumers in their 20s and 30s driving K-food demand, the next five to ten years will be a peak growth period.” He emphasized the company’s commitment to expanding the presence of Jeollanam-do’s high-quality agricultural and marine products across Europe through combined online and offline strategies.

Goheung County is exploring the German market for local agricultural and marine products

Posted by on in 2025, Agriculture, Events, Export, Jeollanamdo & EuropeLeave a comment

Goheung County announced on the 12th of November that it has signed a $5 million export agreement with Momogo, an Asian food ingredient distribution company based in Berlin, marking a major step in expanding overseas markets for its premium agricultural and marine products.

The partnership signals the start of full-scale market development in Germany, where Goheung aims to introduce regional specialties to a broader European audience.

Momogo, known for distributing Asian food ingredients and meal kits through multiple consumer-friendly brands, will gradually bring Goheung’s high-quality products- such as yuzu, seasoned laver, dried vegetables, and rice – to German consumers.

Under the agreement, Goheung County will support the establishment of a stable supply system, while the Eden Food Agricultural Cooperative will manage quality control and shipments, including key products like yuzu beverages.

Momogo will handle distribution and promotional activities in Germany, working to strengthen awareness and expand sales of Goheung’s signature goods.

Estonia and Greece Sign Participation Agreements for Yeosu Island Expo, 18 Countries Confirmed

Posted by on in 2025, Education, Events, Jeollanamdo & Europe, TourismLeave a comment

The Organizing Committee for the 2026 Yeosu World Expo has strengthened its global network by signing official participation agreements (MOUs) with the Estonian city of Hiiuma and the Ionian region of Greece, both of which had previously expressed their intention to participate in writing.

With these additions, a total of 18 countries and organizations – including France, Greece, Estonia, Madagascar, Peru, Kenya, and the WHO Asia-Pacific Centre for Environment and Health – have confirmed their involvement in the event.

The newly participating countries agreed to work closely with the organizing committee on key areas such as promotional activities, exhibition hall operations, scheduling of national days, and the dispatch of official delegations to ensure the successful hosting of the 2026 Expo.

Jeollanamdo Photo Exhibition and Kimbap Cooking Class in Tirol

Posted by on in 2024, Allgemein, Events, Jeollanamdo & Europe, TourismLeave a comment

The Jeollanamdo Photo Exhibition is now open in Innsbruck and Kitzbühel.

The exhibition runs for approximately four weeks at Artium Landhaus 2 in Innsbruck and the KCC in Kitzbühel. A formal opening ceremony was held in Innsbruck on September 6 to commemorate the launch.

On September 6 and 7, the Jeollanamdo Europe Office also hosted exclusive Kimbap cooking classes, offering participants a hands-on experience in preparing this traditional Korean dish. The cooking classes were led by Director, Dr. Peter Kim and marketing manager Tamara Wiedersum. They were well-received by attendees.

The event provided a unique opportunity to explore the beauty of Jeollanamdo through photography, combined with an introduction to Korean cuisine.

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Korean Week in Dijon

Posted by on in 2024, Allgemein, EventsLeave a comment

From May 8th to 12th, the Jeollanamdo Europe Office participated in Korean Week, which took place in Dijon, France. This exceptional event attracted people from various regions and provided a wonderful opportunity to learn more about Korean culture. Visitors had the chance to purchase souvenirs, try on traditional Korean clothing, the Hanbok, and take photos in this beautiful attire.

A special highlight of the festival was the diverse workshops. Participants could learn how to prepare kimbap and kimchi themselves, paint traditional Korean masks, and, of course, a K-Pop cover dance workshop was a must.

The focus of the festival was on Korean food. The ingredients were sourced from Jeollanamdo, a region renowned for its high-quality produce. Outside of the workshops, visitors also had numerous opportunities to sample and purchase various Korean delicacies.

The Korean Festival in Dijon was a great success and offered visitors an impressive and unforgettable experience. It helped to bring Korea’s cultural and culinary treasures to a wider audience.