Jeollanamdo organized this year’s Museumsuferfest from August 25 to August 27 together with the Consulate General and the Korean Tourism Organization to celebrate 140 years of diplomatic relations between Germany and Korea. The Museumsuferfest is a cultural festival that shows the beauty of different cultures and invites the visitors to indulge in different kinds of foods and cultural programs. In the Korea area, people could enjoy various Korean foods and a program completely focused on Korean culture.
There were several food stalls with delicious Korean food and culture booths as well. Jeolllanamdo had its own booths. One of those booths invited people to take part in giveaways, get some information about the region and take some tourism material with them to plan their trip to Jeollanamdo. In the other two booths, the visitors were able to buy and try different foods from Jeollanamdo. They were operated by Kreassive, whose products you can find on the Amazon store “The Kitchen of Korea” and Panasia whos eproducts you can find online and at the K-Shop in Bad Homburg.
The South Korea area also had a stage with various performances from Germany and Korea, that the visitors could enjoy during the three days of the festival. The opening ceremony of the Museumsuferfest was held on that stage with the consul general Kyungsok Koh, the vice governor of Jeollanamdo Park Chang hwan, Elke Voitl, who works for the Department of Social Affairs and Health of the City of Frankfurt and Thomas Feda, Managing Director of Tourismus+Congress GmbH Frankfurt am Main. Dancers from Jeollanamdo and the Kukkiwon Taekwondo team made sure to leave a lasting impression on the visitors during the opening ceremony. Our Jeollanamdo Global SNS Supporters were introduced on stage as well and they received their letter of appointment.
The stage was filled with the passion of the performers showing off their Taekwondo, dancing and music skills. People could listen to a Jazz band, Kpop dance teams and traditional Korean dance groups entertained the visitors and a Jeollanamdo Kimchi workshop showed the visitors how Jeollanamdo Kimchi is made and how it tastes.
The whole festival was closed with beautiful fireworks that also used two Korean songs to focus on the host country South Korea. The Musuemsuferfest this year was visited by about 1,2 million visitors from all over the world.
At the end of 2022 the Jeollanamdo Travel Cook box has been launched by EasyCookAsia and the Jeollanamdo Europe Office.
EasyCookAsia is a startup company from Berlin that creates Asian cook boxes to introduce Asian culture and food to everyone. The company thinks that food builds cultural bridges and that it connects people with other cultures. EasyCookAsia is committed to combine food and culture in one box to open doors to other countries. Customers can travel to different countries from home by getting the holiday feeling while cooking and eating dishes from various Asian countries.
The Jeollanamdo Travel Cook Box was created to introduce Jeollanamdo and its food to people. It contains a culture guide in German, snacks and drinks from Jeollanamdo and two recipe boxes with vegan recipes that can be cooked easily. The culture guide introduces various foods and the places in Jeollanamdo they are linked to. EasyCookAsia and Jeollanamdo see the box as a great opportunity to promote Jeollanamdo tourism and expand the Jeollanamdo food export as well.
On October 18th, the Jeollanamdo Europe Office opened their second shop-in-shop at the K-Shop in Bad Homburg near Frankfurt in Germany. Several high-ranking representatives of Korean companies officially opened the shop-in-shop that offers many different kinds of snacks, cooking ingredients or tea from Jeollanamdo.
Visitors will especially find many different seaweed products in the “Jeollanamdo corner” since the province Jeollanamdo is very well known for its seaweed. They can also look forward to finding Boseong Green Tea, rice from Jeollanamdo, seaweed noodles and sweet rice snacks.
The K-Shop was opened by Panasia, one of Europe’s biggest Asian food product importers. Panasia has several offline markets around Europe, including Germany and Austria, and is the first offline partner of Jeollanamdo Europe.
The “Visit Jeollanamdo Year 2022-2023” shall help the province Jeollanamdo to increase the number of tourists by holding special events and promoting Jeollanamdo’s beauty and variety.
The “SNS Global Supporters” of the “Visit Jeollanamdo Year” recorded short videos filled with slogans about different places in Jeollanamdo. They recorded their videos in different cities around the globe speaking different languages in the videos.
The Jeollanamdo Europe Office participated in the event as well and contributed videos from different countries in Europe including Germany, France, Austria and the UK. Furthermore, the Jeollanamdo Europe Office will keep working on promoting Jeollanamdo in Europe on Social Media and through different offline events in Europe.
On July 8 and 9 it was the fourth time for the K – Food Fair to be held in Paris. This year the B2B meeting event, organized by the Korea Agro-Fisheries and Food Trade Corp. (aT Center), was held at the Carrousel du Louvre in Paris and not just business people found their way to the festival.
Different Korean brands got the chance to show their variety in products, get in touch with other businesses and promote their products to all the visitors passing by.
The visitors did not only walk around the variety of booths but could also indulge in Korean food at the food stalls, enjoy cooking classes, colorful stage events filled with Taekwondo and K – Pop Dance Cover Performances and could play traditional Korean games. One of the booths that people could visit was the “Jeollanamdo – The Kitchen of Korea” booth. Jeollanamdo promoted various products from local producers and informed the visitors about the brand “The Kitchen of Korea” by introducing the brand to visitors and giving away food samples for free.
May 14th to May 15th saw Europe’s first K-Pop Mega Festival – K.PopFlex – at the Deutsche Bank Park in Frankfurt, Germany. Over 70.000 fans from all over Europe came to Frankfurt to cheer for their idols.
Along the concert the Consulate General of the Republic of Korea in Frankfurt and the KTO organized a Korea Festival to give the fans an opportunity to experience Korean culture, games and cuisine. Jeollanamdo was also present with a booth at the Korea Festival, to provide information on tourism as well as to promote Jeollanamdo’s food products which are available in different online and offline stores throughout Europe since early 2021. Jeollanamdo presented 14 different food products from 7 local producers which are already or will be soon available in Europe as free give aways.
During the two day event over 800 fans visited the Jeollanamdo booth, mostly interested in K-drama filming locations as well as other tourism locations and local food products. Jeollanamdo combined the free give away of food samples with a social media event so that fans also have the opportunity to get the latest news on available food products from Jeollanamdo in Europe.
On Wednesday (March 2nd) the Korea Institue of Energy Technology (Kentech) welcomed its first students at its brand new campus in Naju, Jeollanamdo. Kentech is Korea’s first and only university dedicated to energy studies, vowing to foster global talents in fight of climate change and to master the transition to renewable green energy.
The major research areas of Kentech are energy artificial intelligence (AI), new energy materials, the next-generation grid, hydrogen energy, and environmental and climate technology.
The university plans with up to 1,000 students and 100 professors by 2025, the long-term goal is to establish Kentech as one of the world’s top 10 universities by 2050.
Jeongnamjin Nonghyup Rice Association Co., Ltd. sent off its first shipment of rice to Europe through Austria based importer and wholesaler Panasia on Tuesday (Nov. 23rd). This first shipment includes 1000 bags of 10 kg packages of Aremi Premium Short Grain Rice from Jangheung County, which is considered as one of Jeollanamdo’s most premium rice producers.
The bags will be available through Panasia’s own Sunrise Supermarket in Vienna and exports are scheduled to be 10 ton-shipments of 10 kg packages of rice every month in the future.
Rice in Jeollanamdo
Jeollanamdo produces about 20 % of South Korea’s total rice, it has the largest rice while at the same time it has one of the lowest production outcome per 10 a. For the rice producers in Jeollanamdo quality is more important than quantity. No other region in Korea produces more organic rice and organic food than Jeollanamdo. Therefor the farmers take great pride in their high quality rice.
We are very excited to tell you that a new container with lots of delicious products from Jeollanamdo arrived in Hamburg today! Soon, you will be able to find them all on our Amazon Brand Stores as well.
Are you curious what new products we offer? To give you an idea, we have hidden the names of 7 of our brand new products in the field above.
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On September 7th, the first Jeollanamdo shop-in-shop opened in Europe at Panasia Asia Food Center in Vienna. The Shop-in-Shop offers some of the finest products from the Jeollanamdo region which is well known for its rice, grain, vegetables and seaweed. For the opening ceremony several high-ranking representatives of Korean companies and politics in Vienna were invited to cut ribbons to formally open Jeollanamdos first shop in Europe.
Panasia is one of Europe’s biggest importers of Korean and Asian food products and is running local stores across various cities in Europe, including Vienna, Austria and Frankfurt, Germany. Panasia became the first offline-partner of Jeollanamdo in Europe and is aiming to import more and more products from Jeollanamdo.
The Jeollanamdo shop offers various products, including rice, grain, seaweed and green tea from Jeollanamdo’s famous green tea plantations in Boseong County. As Chuseok (Korean Thanksgiving) is coming closer, Ddeok, a Korean traditional rice cake, also becomes available at Panasia, imported directly from Jeollanamdo.
It was revealed that Marianne Stöger (87) has been selected as the 48th Korean winner of the “Florence Nightingale Medal” which is awarded by the International Committee of the Red Cross (ICRC).
Marianne Stöger was born in Austria and graduated from a nursing school in Innsbruck. After her graduation she decided to go to Sorok Island to help the people with Hansen disease living there, because she had heard that there was a shortage of nurses, even though she had no connection to Korea. She served the people on Sorok Island for over 40 years starting from 1962. She cleaned the patient’s pus with her bare hands, applied medicine and devoted herself to serve the people there. In 2005 she returned home to Innsbruck, since her age and health made it difficult to continue her volunteer work and she did not want to become a burden to the people she had helped. She left Korea with only a farewell letter to her acquaintances. Marianne is also an honorary member of the Korean Nursing Association. According to the Red Cross the award is a result of her noble spirit to serve across borders and dedication to the healing of the Hansen’s disease patients and their return to society she has shown.
The Florence Nightingale Medal was created by the ICRC in 1912 to commemorate Nightingale’s dedication during the Crimean War. Since 1920 every 2 years not more than 50 people that have done outstanding work in nursing are selected to receive the Florence Nightingale Medal.