On February 26, 2021 officials of Jeollanamdo held a shipping ceremony for the first ever container of food products to be send off to Europe to be sold on Amazon Europe. This first shipment contains over 15 different products, such as seaweed, dried fish snacks and different kinds of tea and juice. The products will be sold exclusively under the brand Jeollanamdo The Kitchen of Korea.
As the Jeollanamdo brand The Kitchen of Korea is already entering its second year in the US market after a successful first year, Jeollanamdo is now keen to repeat this success in Europe.
The container is expected to arrive in Hamburg, Germany in late March and the products will first be sold throughout the whole European Union, using the Amazon online stores of four European countries: Germany, France, Italy and Spain.
Jeollanamdo The Kitchen of Korea is a registered trademark by Jeollanamdo. The goal of the brand is to enable easy and direct access to food products from Jeollanamdo. Read more.
By directly promoting food products from the region, Jeollanamdo aims to offer agricultural and marine products at reasonable prices. In order to do this, Jeollanamdo and nine export companies have registered the Exporter Certificate of Origin. This certificate allows exporters from Jeollanamdo to prove their country of origin so that they can benefit from the free trade agreement between the Republic of Korea and the European Union.
The European Union has the second highest growth rates in the online food market and thanks to the growing awareness and interest in Korean culture and products, Jeollanamdo is aiming to establish its own products in Europe.