The government of Jeollanamdo held its first export shipping ceremony of 2021, as the first container, carrying 246,000 dollar worth of Jeollanamdo’s products, was sent off to the USA. Products shipped on that day include processed abalone and organic seaweed.
Lee Sang-jin, international cooperation officer of Jeollanamdo, said, “With the aim of exporting $5 million this year, we plan to add more than 50 products and open new Jeollanamdo brand stores on Amazon in three countries including Canada and the United Kingdom.”
The Jeollanamdo brand is entering its second year in the United States and the province is eager to expand to markets in Europe and Canada. The province is giving selected items a comparative advantage by directly promoting the products without costly middle men and therefore ensuring fair prices for the customers as well as fair payment for the producers.