Launching the Jeollanamdo Travel Cook Box

At the end of 2022 the Jeollanamdo Travel Cook box has been launched by EasyCookAsia and the Jeollanamdo Europe Office.

EasyCookAsia is a startup company from Berlin that creates Asian cook boxes to introduce Asian culture and food to everyone. The company thinks that food builds cultural bridges and that it connects people with other cultures. EasyCookAsia is committed to combine food and culture in one box to open doors to other countries. Customers can travel to different countries from home by getting the holiday feeling while cooking and eating dishes from various Asian countries.

The Jeollanamdo Travel Cook Box was created to introduce Jeollanamdo and its food to people. It contains a culture guide in German, snacks and drinks from Jeollanamdo and two recipe boxes with vegan recipes that can be cooked easily. The culture guide introduces various foods and the places in Jeollanamdo they are linked to. EasyCookAsia and Jeollanamdo see the box as a great opportunity to promote Jeollanamdo tourism and expand the Jeollanamdo food export as well.

Jeollanamdo´s Shop-in-Shop in Bad Homburg

On October 18th, the Jeollanamdo Europe Office opened their second shop-in-shop at the K-Shop in Bad Homburg near Frankfurt in Germany. Several high-ranking representatives of Korean companies officially opened the shop-in-shop that offers many different kinds of snacks, cooking ingredients or tea from Jeollanamdo.

Visitors will especially find many different seaweed products in the “Jeollanamdo corner” since the province Jeollanamdo is very well known for its seaweed. They can also look forward to finding Boseong Green Tea, rice from Jeollanamdo, seaweed noodles and sweet rice snacks.

The K-Shop was opened by Panasia, one of Europe’s biggest Asian food product importers. Panasia has several offline markets around Europe, including Germany and Austria, and is the first offline partner of Jeollanamdo Europe.

Visit Jeollanamdo Year 2022-2023

The “Visit Jeollanamdo Year 2022-2023” shall help the province Jeollanamdo to increase the number of tourists by holding special events and promoting Jeollanamdo’s beauty and variety.

The “SNS Global Supporters” of the “Visit Jeollanamdo Year” recorded short videos filled with slogans about different places in Jeollanamdo. They recorded their videos in different cities around the globe speaking different languages in the videos.

The Jeollanamdo Europe Office participated in the event as well and contributed videos from different countries in Europe including Germany, France, Austria and the UK. Furthermore, the Jeollanamdo Europe Office will keep working on promoting Jeollanamdo in Europe on Social Media and through different offline events in Europe.

Jeollanamdo Europe at the K – Food Fair in Paris

On July 8 and 9 it was the fourth time for the K – Food Fair to be held in Paris. This year the B2B meeting event, organized by the Korea Agro-Fisheries and Food Trade Corp. (aT Center), was held at the Carrousel du Louvre in Paris and not just business people found their way to the festival.

Different Korean brands got the chance to show their variety in products, get in touch with other businesses and promote their products to all the visitors passing by.

The visitors did not only walk around the variety of booths but could also indulge in Korean food at the food stalls, enjoy cooking classes, colorful stage events filled with Taekwondo and K – Pop Dance Cover Performances and could play traditional Korean games. One of the booths that people could visit was the “Jeollanamdo – The Kitchen of Korea” booth. Jeollanamdo promoted various products from local producers and informed the visitors about the brand “The Kitchen of Korea” by introducing the brand to visitors and giving away food samples for free.