May 14th to May 15th saw Europe’s first K-Pop Mega Festival – K.PopFlex – at the Deutsche Bank Park in Frankfurt, Germany. Over 70.000 fans from all over Europe came to Frankfurt to cheer for their idols.
Along the concert the Consulate General of the Republic of Korea in Frankfurt and the KTO organized a Korea Festival to give the fans an opportunity to experience Korean culture, games and cuisine. Jeollanamdo was also present with a booth at the Korea Festival, to provide information on tourism as well as to promote Jeollanamdo’s food products which are available in different online and offline stores throughout Europe since early 2021. Jeollanamdo presented 14 different food products from 7 local producers which are already or will be soon available in Europe as free give aways.
During the two day event over 800 fans visited the Jeollanamdo booth, mostly interested in K-drama filming locations as well as other tourism locations and local food products. Jeollanamdo combined the free give away of food samples with a social media event so that fans also have the opportunity to get the latest news on available food products from Jeollanamdo in Europe.