On September 7th, the first Jeollanamdo shop-in-shop opened in Europe at Panasia Asia Food Center in Vienna. The Shop-in-Shop offers some of the finest products from the Jeollanamdo region which is well known for its rice, grain, vegetables and seaweed. For the opening ceremony several high-ranking representatives of Korean companies and politics in Vienna were invited to cut ribbons to formally open Jeollanamdos first shop in Europe.
Panasia is one of Europe’s biggest importers of Korean and Asian food products and is running local stores across various cities in Europe, including Vienna, Austria and Frankfurt, Germany. Panasia became the first offline-partner of Jeollanamdo in Europe and is aiming to import more and more products from Jeollanamdo.
The Jeollanamdo shop offers various products, including rice, grain, seaweed and green tea from Jeollanamdo’s famous green tea plantations in Boseong County. As Chuseok (Korean Thanksgiving) is coming closer, Ddeok, a Korean traditional rice cake, also becomes available at Panasia, imported directly from Jeollanamdo.