South Jeolla Province has strengthened its foothold in the European market by opening a permanent sales center for agricultural and marine products inside Momogoo Mart in Berlin. The store, which opened on the 13th of November, marks the first offline retail location of Momogo – a fast-growing food-tech startup known for operating one of Germany’s leading online platforms for Asian food products.
The dedicated sales space features more than 100 premium items from over 40 Jeonnam companies, including Wando seaweed, Boseong green tea, Goheung citron tea, Naju pear beverages, and Gurye wild vegetables. It also offers trendy products such as pouch drinks and konjac jelly, which are gaining popularity among younger German consumers.
Momogo’s CEO highlighted the growing influence of younger demographics in shaping food trends, stating, “With consumers in their 20s and 30s driving K-food demand, the next five to ten years will be a peak growth period.” He emphasized the company’s commitment to expanding the presence of Jeollanam-do’s high-quality agricultural and marine products across Europe through combined online and offline strategies.